Whether that’s getting things shipped right to your door, picking up your online order in-store, or getting same day delivery on certain products, you choose what works best for you. Order directly through the app and choose delivery methods that suit you and your schedule. Stockpile and manage your points to use whenever you’d like. Pros also receive a ton of other perks like Pro-early access to exclusive events and offers, monthly reward certificates, 10% extra trade-in credit on games, accessories and gear, as well as a subscription to Game Informer. Want to be a Pro? Becoming a PowerUp Rewards Pro member takes you to the highest level of gamer rewards possible! Get 10,000 points upon enrollment and earn 2X points for each dollar spent on every purchase. The “GameStop PowerUp Rewards – Epic Reward Giveaway” helped GameStop sign up more than 6 million new loyalty members, a number that has now reached 14 million.We’ve leveled up! The all-new GameStop app was built with you in mind, with a completely new redesigned experience that makes all things shopping for gamers even easier.ĭiscover the best products for any gamer and get to know everything about them upfront with ratings and rich details. A tiered membership, PowerUp Rewards Pro adds additional rewards like ongoing discounts on games and a yearly subscription to Game Informer magazine. And as in the world of gaming, leaderboards count. In addition to “cool stuff,” members receive gaming news and special-event invitations. The “Epic Reward Giveaway” was promoted to PowerUp Rewards members through an integrated plan that included a banner and monthly landing page on, monthly emails to all PowerUp members, mentions on GameStop’s Facebook page and Twitter feed, a banner at the cash-wrap at all 4,500 GameStop stores, monthly mentions on GameStopTV, GameStop’s instore TV network, and press releases highlighting new Epic Rewards. “We were looking for that wow, holy-crap value,” says Zac Hyman, account supervisor at The Marketing Arm. The prize also included a private go-karting session with GameStop #20 car driver Joey Logano. Capcom.” Under another prize package, NASCAR and Joe Gibbs Racing provided behind-the-scenes access to the winner at a NASCAR race in Charlotte, NC. The winner received full access to the Capcom booth, developer-signed Capcom gear, VIP treatment at a Capcom party, and an opportunity to personally interview the main developers behind legendary games like “Dead Rising” and “Marvel vs. One giveaway was an all-expense-paid trip to Comic-Con San Diego, provided by Capcom. “We wanted prizes that were beyond what most people could afford with their points.” ![]() “We wanted to come up with something that didn’t require members to spend their points,” says Eric Oria, account director at The Marketing Arm. Loyalty members are automatically entered to win when they make an instore purchase. It offers one “epic” reward per month that taps into GameStop’s many partners in videogame publishing and entertainment, and “epic” though the rewards are, each is valued at under $10,000. The centerpiece to generate both excitement and members was the “Epic Reward Giveaway,” a sweepstakes that remains a mainstay of the program today. GameStop PowerUp Rewards was pitched as a way to “Earn Points, Get Cool Stuff!” Members join for free and receive points based on purchases made both instore and online the points can be redeemed for entertainment-related products found at The website is the hub of activity, providing all the information a gamer needs to know about the program.Ī pilot, which ran in four cities beginning in May 2010, tested and tweaked various member benefits for inclusion in the national rollout, which took place that November at all 4,500 GameStop locations. The program also resets the focus of the brand directly onto the customer, all with the lofty goal of bringing in 5 million new members. The new program, GameStop PowerUp Rewards, is points-based, churns on monthly epic awards, increases GameStop’s market share, and has the ability to collect customer data to use for customer relationship management programs. The old program, called Edge Card, had a respectable 3.5 million members and operated as a discount card. ![]() That was the task assigned to The Marketing Arm in Dallas when GameStop decided to replace its antiquated loyalty program with one that lived the life of the avid gamer. If you’re in the business of inspiring gamers, you’d better be able to think like one. ![]() CATEGORY: Best Web-based Loyalty Marketing Campaign
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